Seven Awesome Free Content Marketing Courses
Business success often depends on effective content marketing. Yet, with so many free courses available online, it can be difficult to decide which ones are worth the time and energy, let alone those that satisfy the unique needs of your company.
Here are seven websites that offer free, top-rated content marketing courses for you to explore.
Google Digital Garage
Google Digital Garage includes 26 courses that introduce you to topics such as content marketing, data insights, and building a successful online presence. It is part of the “Grow with Google” program.
You can take these courses on your own time, in any order. Moreover, once you have finished the courses, you will receive a certificate to display on your CV or resume.
HubSpot Content Marketing
HubSpot helps people improve their content marketing skills. Whether you are completely new to the industry or looking to brush up on your knowledge, HubSpot’s popular content marketing course is an invaluable resource.
The course includes 12 different lessons that will teach you the basics of content marketing, how to develop a long-term strategy for your brand, and how to analyze and measure your content.
Quick Sprout University
Quick Sprout University offers video courses on topics including content marketing and social media management. The courses are organized according to difficulty (beginner, intermediate, and advanced), so you can choose what best fits your interests and abilities.
Moreover, Quick Sprout University lets you complete the course without having to create an account or sign up for their mailing list.
Coursera: The Strategy of Content Marketing
The University of California developed the Strategy of Content Marketing, a course aimed at entrepreneurs. Key topics include writing engaging content, boosting social media visibility, and increasing website conversion rates.
The course also includes an ending tutorial demonstrating how to apply what you have learned to your own business as well as blogs for content marketing.
Udemy: Content Writing Certification
Shani Raja, the former editor at the Wall Street Journal, developed his own content marketing course. It is available for free on Udemy.
In his course, Raja focuses on four different levels of writing mastery that can help people succeed in content marketing. Since its inception, the course has received top ratings from its many thousands of participants.
eMarketing Institute: Content Marketing and Certification
This course targets those who are new to the world of content marketing. Beginners will enjoy the in-depth eBook and certificate upon successful completion of the course.
All you have to do is sign up for an account, and you will receive complete access to all materials and resources.
Skillshare: Multiple Courses
Skillshare offers thousands of courses on a wide variety of subjects, all taught by reputable professionals.
There are several different courses on content marketing, featuring lessons on writing, SEO keywords, and marketing strategy. You may want to begin with an introductory course on content marketing before diving into specifics. Either way, Skillshare lets you mix and match courses to create your own unique learning experience.